Lesson 1.0: Understanding CPC and CPM
1. 요약
CPM : Cost Per 1000 iMpressions
천 번 클릭 할 때 주는 비용.
RPM : Revenue Per 1000 iMpression
천 번 클릭 할 때의 수익.
구글 애드센스에서만 있는 개념.
CPC : Cost Per Click
클릭할 때 마다의 비용.
위 세 가지가 기본 광고 개념이고 아래 두 가지는 떠오르는 신상이라고 합니다.
CPE : Cost Per Engagement
클릭 후 뭔가의 액션을 할 때.
Active View CPM : 1000 viewable impression
유효 클릭에 대해서만 지급하는 것을 의미하는 것 같습니다.
2. 아래 영상 및 스크립트
0:00Welcome to Unit 1: Understanding CPC
0:03and CPM. The world of online advertising is filled with acronyms.
0:08CPC, CPM, RPM... the list goes on.
0:12While these acronyms represent important metrics, it can be hard to know where to start
0:17when it comes to increasing these values and, ultimately, increasing your revenue.
0:21It's also the case that many of the common acronyms used in the online advertising industry
0:26can sometimes mean different things depending on the context and the usage,
0:30which can be really confusing. Let's walk through the most important ones right now,
0:35starting with CPM. CPM stands for cost per 1000 impressions.
0:40From the advertiser's perspective, CPM refers to the price
0:44they're willing to pay to serve one thousand impressions of their ad.
0:47So in the AdSense auction if an advertiser bids
0:51a CPM of two dollars, this means he or she is willing to pay
0:54two dollars for every thousand times the ad appears to a user.
0:58You may have noticed that there are no CPM values in your AdSense reporting.
1:02In AdSense performance reports, we use the acronym
1:06RPM, which stands for revenue per 1000 impressions.
1:10Since ads are not displayed in even bundles of one thousand impressions
1:14all impressions served on your site, regardless of the bid type,
1:18are combined and averaged in your reporting to show your affective revenue
1:22per 1000 impressions, or RPM.
1:24To recap, RPM is an AdSense-only term used to report your impression-based revenue.
1:30CPM is an industry-wide term
1:33that refers to impression-based bids from advertisers.
1:36The next acronym to know is CPC.
1:39CPC stands for cost-per-click. The cost-per-click
1:44is the price an advertiser pays each time a user clicks on an ad.
1:48In your reporting, CPC metrics show the revenue you receive
1:52each time a user clicks on an ad on your site. There are also two new bid types
1:57that will become increasingly popular down the road.
2:00The first is CPE or cost per engagement.
2:04With engagement ads, the advertiser pays only when a user interacts with the ad
2:09in a particular way beyond just clicking on it. These ads are largely video
2:13and rich media ads. The other new bidding metric
2:17is active view CPM. With active view CPM bidding,
2:21advertisers bid on one thousand viewable impressions
2:24and only pay for impressions that are measured as viewable.
2:27That is when at least 50 percent of the ad is displayed on screen
2:31for at least one second. As these new bidding types become more common,
2:35we will continue to provide more information on them,
2:38including in your AdSense reporting.
2:40In this unit, we'll focus on the changes you can make
2:44to your ad set-up to attract higher-paying ads from advertisers.
2:48We will cover the various settings for your ads and your AdSense account
2:52that could have had direct impact on your ad unit CPM and CPC.
이상 마치겠습니다.
행복한 하루 보내시길 바랍니다.
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